Redbox Sr Marketing Manager, Strategy and Planning in Oak Brook Terrace, Illinois
Senior Marketing Manager, Strategy and Planning
The Senior Marketing Manager, Strategy and Planning will be accountable for the initial development of marketing strategy and monthly planning across all lines of business: core, on demand and games. This role will work cross functionally in gathering data from all available sources including primary, secondary and owned first party to identify key business and consumer trends and insights. They will then be tasked with leveraging that into innovative strategies and plans as well as implementing existing channel communications and campaigns more efficiently/effectively. In addition to the three lines of business, this role will be a critical thought partner to their counterparts in the product, CRM and merchandising functions. Given the critical nature of this function, it will report directly to the VP of Marketing.
Developing initial marketing strategies across all lines of business and all tactics
Gathering, analyzing and synthesizing all available data to identify industry, company and consumer trends and insights
Manage and oversee all marketing planning throughout the year
Manage new product and channel development with the technology teams by partnering to drive and understand customer communication
Play an active role in the 12-month advanced calendar planning process, ensuring it continues to progress effectively
Proactively communicate and merchandise marketing plans to ensure all necessary channels are informed
Work cross-functionally with all teams to build out marketing programs
Create/analyze program results and learnings with recommendations and insights that influence future programs
Collaborate with customer service to help ensure we are putting the consumer first as well as leverage customer service data
Complete ongoing competitive tracking across Redbox’s entire portfolio such as Netflix, Fandango Now, Amazon, Game Stop, etc. Share monthly readouts and provide recommendations
Education & Experience
Bachelor’s degree required. MBA preferred
5+ years of experience in strategic marketing planning in a complex and multi-channel BtoC environment either within consulting or corporate roles
Home entertainment or content marketing experience is a plus
Knowledge, Skills & Abilities
Outstanding verbal, written and interpersonal communications skills with a proven ability to work collaboratively across many functions
Ability to handle simultaneous projects and deliver challenging targets with a sense of urgency
Experience in marketing plan development: situation assessment, strategy, and tactical planning
Strong analytical skills to identify insights and translate into business initiatives & actionable tasks to drive result
Highly attention to detail; organized & resourceful
Strong project management skills
Sedentary work involves remaining in a stationary position most of the time in front of a computer, using a keyboard, mouse and telephone. Regularly operate a computer and other office equipment. Occasionally move about the work site to access file cabinets, office equipment, etc. Exert up to 10 lbs. of force occasionally, and/or a negligible amount of force frequently or regularly move objects. Communicate and exchange information with co-workers and other individuals in person and electronically.
This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.
Redbox® is always on the lookout for innovative thinkers. If you like solving problems in new ways, if you’re passionate about ideas that become businesses and you want to be part of a team that values you for everything you are, check us out. You’ll find a diverse, dynamic and welcoming work environment full of exciting challenges and endless opportunity.
If you need an accommodation to complete our application process, please contact us at firstname.lastname@example.org. Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with DisabilitiesApplicants and employees are protected from discrimination under Federal law. For more information please see EEO is the Law.