Redbox Database Mktg Analyst in Oakbrook Terrace, Illinois
Database Marketing Analyst
The Redbox Marketing team is responsible for uncovering insights from the Redbox customer database which translates into actionable solutions to advance marketing goals supporting the revenue growth for the Redbox line of business. The analytics department is responsible for conducting test/control analytics to determine best offers and messaging to drive incremental rentals, conducts behavioral segmentation, and develops predictive models to statistically identify distinct segments of customers for custom contact strategies for email and SMS initiatives. Customer segments are tracked through acquisition, activation, and retention initiatives.
Conducting A/B testing for email and SMS programs, including content, messaging, and creative components
Designing test and control cells with appropriate sample sizes for significance testing
Summarizing test results and presenting data-driven recommendations
Performing Ad Hoc analytic requests supporting a number of Redbox teams
Education & Experience
Bachelor's degree in Statistics, Business, CIS, Mathematics, Social Sciences or related quantitative field is required
3+ years’ experience performing marketing analytics using SQL, SAS, Tableau in a retail or consumer packaged goods CRM environment
Understanding of database marketing methodology and campaign management systems
Proven ability to work in a very dynamic organization with minimum supervisio
Knowledge, Skills & Abilities
Understanding of basic marketing CRM channels (email, direct mail, SMS)
Extract needed datasets for results analytics e
Write code standardized to conduct routine database analytic queries
Experience with a combination of query and analytic software SAS, SQL Server, Tableau required
Statistical analysis of A/B tests
Proven strong analytical and problem solving skills
Display solid judgment and sound decision making skills
Ability to manage time and tasks in an organized and professional manner
Excellent verbal and written communication skills
Redbox® is always on the lookout for innovative thinkers. If you like solving problems in new ways, if you’re passionate about ideas that become businesses and you want to be part of a team that values you for everything you are, check us out. You’ll find a diverse, dynamic and welcoming work environment full of exciting challenges and endless opportunity.
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