Redbox Database Mktg Analyst in Oakbrook Terrace, Illinois

Database Marketing Analyst

Position Overview

The Redbox Marketing team is responsible for uncovering insights from the Redbox customer database which translates into actionable solutions to advance marketing goals supporting the revenue growth for the Redbox line of business. The analytics department is responsible for conducting test/control analytics to determine best offers and messaging to drive incremental rentals, conducts behavioral segmentation, and develops predictive models to statistically identify distinct segments of customers for custom contact strategies for email and SMS initiatives. Customer segments are tracked through acquisition, activation, and retention initiatives.

Key Responsibilities

  • Conducting A/B testing for email and SMS programs, including content, messaging, and creative components

  • Designing test and control cells with appropriate sample sizes for significance testing

  • Summarizing test results and presenting data-driven recommendations

  • Performing Ad Hoc analytic requests supporting a number of Redbox teams

Education & Experience

  • Bachelor's degree in Statistics, Business, CIS, Mathematics, Social Sciences or related quantitative field is required

  • 3+ years’ experience performing marketing analytics using SQL, SAS, Tableau in a retail or consumer packaged goods CRM environment

  • Understanding of database marketing methodology and campaign management systems

  • Proven ability to work in a very dynamic organization with minimum supervisio

Knowledge, Skills & Abilities

  • Understanding of basic marketing CRM channels (email, direct mail, SMS)

  • Extract needed datasets for results analytics e

  • Write code standardized to conduct routine database analytic queries

  • Experience with a combination of query and analytic software SAS, SQL Server, Tableau required

  • Statistical analysis of A/B tests

  • Proven strong analytical and problem solving skills

  • Display solid judgment and sound decision making skills

  • Ability to manage time and tasks in an organized and professional manner

  • Excellent verbal and written communication skills

Redbox® is always on the lookout for innovative thinkers. If you like solving problems in new ways, if you’re passionate about ideas that become businesses and you want to be part of a team that values you for everything you are, check us out. You’ll find a diverse, dynamic and welcoming work environment full of exciting challenges and endless opportunity.

If you need an accommodation to complete our application process, please contact us at Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with DisabilitiesApplicants and employees are protected from discrimination under Federal law. For more information please see EEO is the Law.