Redbox Marketing Associate, Email in Oakbrook Terrace, Illinois

Email Marketing Associate

Position Overview

Email Manager is seeking an Email Marketing Associate who is passionate about customer engagement and driving lifetime value. This hands-on role calls for a candidate capable of developing strategies for promotional communications, lifecycle email marketing, new customer onboarding, and content promotion. This individual is a data-minded marketer who is eager to optimize CRM programs through continuous testing and data analysis. This cross-functional role requires collaboration with peers on the marketing team on multi-channel campaigns and works closely with a number of teams across the business to implement new features that affect transactional and promotional email programs.

Key Responsibilities

  • Deploy email-marketing programs through an external Email Service Provider.

  • Email Programs include:

  • Regular promotional and sale messages to our customer base in each line of business (Physical Discs, On Demand and Games)

  • Transactional email messages to keep customers informed about the current status of their transaction

  • Lifecycle programs that drive repeat transaction activity from the existing base of customers

  • Build advanced segmentations of the customer base for highly-targeted promotional and lifecycle campaigns

  • Coordinate with CRM and Business Owners to develop and execute tests and analyze results to continuously optimize our customer retention programs

  • Monitor and report on email program performance to ensure strong deliverability and successful deployment of essential messages

  • Collaborate with the rest of the marketing team to maintain an email marketing calendar

  • Work cross-functionally with other teams such on new promotions, product updates, and updates to the transaction process

Education & Experience

  • Bachelor’s degree in Marketing, Communications, Business Administration, or related discipline.

  • Minimum of 2 years of experience with B2C Email and Mobile Marketing programs or 2 years of project management experience.

  • Online and/or multi-channel retailing experience desired

  • Experience with HTML and SQL or AMPScript is a plus

Knowledge, Skills & Abilities

  • Team player with strong ability to execute in a functionally-organized company

  • Excellent project management skills

  • Strong written and oral presentation skills

  • Detail-oriented with strong organizational skills

  • Strong ability to prioritize work, multi task and meet deadlines

  • Outstanding problem-solving/analytical skills with the ability to find insights in diverse data sets

  • Ability to work under pressure in fast-paced environment

Redbox® is always on the lookout for innovative thinkers. If you like solving problems in new ways, if you’re passionate about ideas that become businesses and you want to be part of a team that values you for everything you are, check us out. You’ll find a diverse, dynamic and welcoming work environment full of exciting challenges and endless opportunity.

If you need an accommodation to complete our application process, please contact us at Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Applicants and employees are protected from discrimination under Federal law. For more information please see EEO is the Law.

Posting Notes: || United States || Illinois || Oakbrook Terrace || ||