Redbox Sr Marketing Manager, Redbox On Demand in Oakbrook Terrace, Illinois
Senior Marketing Manager, Redbox On Demand
The Senior Marketing Manager for Redbox’s On Demand platform will be accountable for aggressively growing this new business with a strong focus on new customer acquisition. Elevating our visibility in the marketplace to ultimately drive awareness, consideration and trial is crucial, while also being focused on retention of the existing consumer base. This role partners with marketing strategy & planning to develop actionable short and long-term strategic goals, working cross functionally in developing innovative ideas to more efficiently/effectively implement existing channel communications and campaigns.
Develop & execute an aggressive marketing plan to deliver and exceed goals set by the business
Build, plan and manage the marketing calendar, ensuring it continues to progress in a forward thinking manner
Work closely with the Product team to adapt, develop and grow the On Demand platform
Manage/oversee short and long-term marketing promotions, including business as usual, large scale national promotions, product enhancements, single day events and partner promotions
Create/manage partner relationships and programs including CE devices, while working closely with partner marketing for external marketing opportunities
Analyze program results and learnings, with recommendations and insights that influence future planning and campaigns
Build and grow the On Demand brand identity through design and messaging
Work cross functional with various teams to build out integrated marketing plans
Build, strategize and execute a paid media strategy to drive acquisition, while establishing and using KPIs/benchmarks to assess performance
Contract and budget management
Education & Experience
Bachelor’s degree required in Business, Marketing or related field
7+ years of experience marketing content through strategic planning and promotions in a multi-channel B2C environment, with a strong, proven track record
5+ years brand or product marketing
Experience in growing a business from the ground up and proven success in its rapid growth
Ability to quickly consume data and draw insights that drive the business forward
Experience in launching new products & building brand awareness
Up to speed with industry trends and leading innovation in our fast paced environment
Home entertainment is a plus
Knowledge, Skills & Abilities
Outstanding verbal, written and interpersonal communications skills with a proven ability to work collaboratively across many functions
Ability to handle simultaneous projects and deliver challenging targets with a sense of urgency
Experience in marketing plan development
Strong analytical & project management skills to identify insights and translate into business initiatives & actionable tasks to drive results
High attention to detail; organized & resourceful
Ability to prioritize and juggle multiple projects in a dynamic, highly charged environment
Deep understanding of a transaction based business and experience working in a ROI, metric-driven role
Sedentary work involves remaining in a stationary position most of the time in front of a computer, using a keyboard, mouse and telephone. Regularly operate a computer and other office equipment. Occasionally move about the work site to access file cabinets, office equipment, etc. Exert up to 10 lbs. of force occasionally, and/or a negligible amount of force frequently or regularly move objects. Communicate and exchange information with co-workers and others in person and electronically.
This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.
Redbox® is always on the lookout for innovative thinkers. If you like solving problems in new ways, if you’re passionate about ideas that become businesses and you want to be part of a team that values you for everything you are, check us out. You’ll find a diverse, dynamic and welcoming work environment full of exciting challenges and endless opportunity.
If you need an accommodation to complete our application process, please contact us at firstname.lastname@example.org. Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities
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Posting Notes: || United States || Illinois || Oakbrook Terrace || ||